ICONIC

DMGT -2024

I have completed my final project presentation titled "Reimagining the Clothing Experience for Adults with Autism," in which I effectively utilized the design thinking method for research.

The key findings are as follows:

- Individuals with autism tend to avoid in-person shopping experiences due to feeling overwhelmed by the abundance of clothing.

- They express a desire for a "quiet room" within a clothing store.

- Implementing designated "quiet hours" could also be beneficial not just for adults with autism but for adjacent populations.

The estimated cost for implementing the necessary store infrastructure is 2 million dollars. However, the projected breakeven point for this investment is less than two years.

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